Sprinklr Inc. (NYSE: CXM) is a New York-based technology company that provides a cloud-based software platform designed to help enterprises manage customer experiences across a wide range of modern digital channels. The company’s integrated system supports key business functions including marketing, advertising, customer care, sales, and consumer insights—all from a single, centralized platform.

Founded in 2009 by Ragy Thomas, Sprinklr has built its reputation around offering businesses a scalable solution for engaging with customers in a digital-first world. Its software enables organizations to connect with consumers through social media, messaging apps, live chat, SMS, and other modern communication tools, streamlining engagement across every touchpoint.

Sprinklr’s core value proposition lies in its unified platform approach, which eliminates the need for multiple disjointed tools traditionally used across departments. By consolidating marketing campaigns, customer service interactions, and market research in one environment, the platform delivers a more efficient workflow and allows for a consistent customer experience. This integration also gives enterprises access to real-time data analytics, enhancing decision-making and responsiveness.

The company operates within the highly competitive customer experience management (CXM) and enterprise SaaS (Software as a Service) markets, positioning itself among other tech firms vying to redefine how brands interact with their customers. In an era where personalized, omnichannel communication is critical, Sprinklr aims to provide the technological foundation to meet those evolving demands.

Sprinklr has also been expanding its capabilities through artificial intelligence and machine learning. These enhancements help clients analyze vast volumes of customer feedback and social sentiment, identify trends, and automate routine interactions. As organizations prioritize digital transformation, demand for intelligent CXM tools like Sprinklr’s is likely to grow.

From an investment standpoint, Sprinklr offers exposure to the digital experience economy, where companies are increasingly investing in tools that improve customer engagement and loyalty. Although still relatively young, Sprinklr has built a notable presence in the enterprise software sector and continues to attract large, global clients.

The company’s Class A shares were recently trading at $7.15, showing a modest change of 0.14%. While the stock’s price movement has been relatively stable in the short term, its long-term outlook will depend on execution, innovation, and overall growth in enterprise digital infrastructure spending.

With its roots in social media management and its evolution into a full-scale customer experience solution, Sprinklr remains a company to watch as digital engagement continues to reshape how brands operate.