Alfa Romeo is set to become a global premium brand, according to CEO Jean-Philippe Imparato. The company’s ambitious plan involves launching a new model each year, and this year, the spotlight is on the Junior. But there’s much more in store for the brand’s future.

Although Alfa Romeo’s CEO Jean-Philippe Imparato has been giving numerous interviews in recent weeks, he hasn’t revealed everything about the brand’s future. Some details remain under wraps, while others leave room for speculation. What is clear, however, is that the brand intends to introduce a new model annually in the coming years. Following the Junior’s debut this year, the first models on the large STLA platform are expected to be released in 2025 and 2026.

This is where things get interesting. Electric versions of the Giulia are essentially confirmed. Imparato has indicated that the mid-sized model will be offered exclusively as an electric vehicle, with power levels ranging from 340 to 952 horsepower. To accommodate drivers accustomed to quick refueling, the cars are expected to offer a WLTP range of 700 kilometers. The onboard electrical system will feature an 800-volt architecture, as confirmed by the Alfa CEO. When asked about the possibility of a six-cylinder PHEV, Imparato was cautious but emphasized that “anything is possible.”

Alfa Romeo is determined to become a global premium brand, and the company is even considering entering the so-called E-segment. The idea of Italians in the luxury car class is intriguing. While luxury fits well with Alfa Romeo, the question remains: how will they differentiate themselves from Maserati? On the other hand, it is Alfa Romeo, not Maserati, that offers the Stradale 33, a multimillion-dollar supercar, in its lineup.

A Rear-Wheel Drive Model is Coming

This supercar will continue to play a role in Alfa Romeo’s model development, according to Imparato. However, the specifics remain largely a company secret. Under the codename “E-Jet,” there is already a rear-wheel-drive development project underway. The brand’s boss has not revealed much more. When the model does arrive, it will be targeted at major markets, including China, Europe, and the USA.

So, it won’t be a limited-production model? Imparato’s comments suggest that current Brera and GTV owners might find a worthy replacement in the future.

It’s no surprise that Alfa has decided to enhance the (electric) top version of its compact Junior model. Originally planned to have 240 horsepower, it now boasts 280 horsepower. With a significantly sportier suspension setup, the mini-SUV delivers a sharp driving experience and shows no shortage of power. While the nominal output is modest compared to other electric vehicles in the segment, the all-wheel-drive Junior is remarkably light, weighing just 1.6 tons. As a result, it accelerates from 0 to 100 km/h in just 5.9 seconds. Additionally, Alfa Romeo has ensured that the Junior can reach a top speed of 200 km/h, which is impressive for its segment.

However, it’s important to note that the Junior might not be the type of Alfa that die-hard Alfisti expect. This shift in focus highlights Alfa Romeo’s intention to attract new customer groups. And with a starting price of just €29,500 for a stylish Italian car bearing the iconic Alfa Romeo name, it might draw in buyers who previously wouldn’t have considered the brand.

By the way, the Junior doesn’t have to be electric. For those who prefer internal combustion engines, the vehicle is also available with a well-known hybrid powertrain based on the Common Modular Platform. This system combines a 1.2-liter three-cylinder gasoline engine (136 horsepower) with a 28-horsepower electric motor. Additionally, a base electric version with 156 horsepower is also available, though it comes at a hefty €10,000 premium over the combustion engine base model. The top variant, on the other hand, is priced at a steep €48,500.