The project, endorsed by the Montevideo City Council (IM), “will be an impressive qualitative leap for the sector,” said Carolina Cosse.

Amid a flurry of announcements before taking leave to campaign for the 2024 elections, Montevideo’s Mayor, Carolina Cosse, announced the city council’s endorsement for a new Zonamérica project: an industrial park and an audiovisual campus.

The estimated investment by the private company, according to the Montevideo City Council (IM), is about $60 million. Additionally, the development plan is set for eight years, and the project will create 800 direct jobs.

During the first phase of the project, the audiovisual campus will be constructed on three hectares, with an investment of $17.2 million.

“We announce the creation of an industrial park and an audiovisual campus that will be an impressive quantitative and qualitative leap for the sector. Uruguay will be strategically positioned to receive global productions. Montevideo advances in opportunities,” Cosse wrote on her X account.

According to the IM, the industrial park is proposed due to its impact on productive activity, job creation, and the export of goods and services from Montevideo.

How it Emerged

The IM indicated that this project was conceived after receiving a request for an industrial park in Zonamérica, which would be located on route 102.

This park, which has become a project, has confirmed investment to build an audiovisual campus with three large film studios on a three-hectare site, said the city council.

Thus, “for more than a year,” the IM, through the Investment Commission, has been working on the project.

“In this sense, a change in the soil categorization is proposed, which implies a perspective from territorial planning, based on Montevideo’s Territorial Planning Plan. The soil recategorization must be approved by the Departmental Board,” the city council stated.

In this way, the industrial park project connects with the policy that the City Council develops to attract investments that promote employment, the incorporation of technology, the creation of productive activities, and the export of goods and services from Montevideo.

The development of the industrial park “implies strategic urban planning, whose design and implementation require action with an environmental perspective, for example, regarding sanitation requirements; and also criteria related to mobility, either by structuring internal streets for circulation within the park or for its adequate interconnection with access roads and routes,” added the IM.

In this line, the city council recalled the growth of the audiovisual sector in the country, which is consolidated with more than $80 million in exports of world-class production services, such as Amazon, Netflix, HBO, and Disney.